Creative Product Development: From Concept to Completion (PRODP)

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Creative Product Development: From Concept to Completion (PRODP)

An essential guide for technical professionals participating in the product development process. A dozen case studies and 14 examples illustrate how technical professionals, like you, implemented creative product development methods to overcome job-related challenges in the real-world.

Take a Product from an Idea to a Profitable Reality

  • Spark creativity in yourself and your product development team.

  • Reduce product development risk and effort by starting with great ideas.

  • Capitalize on new product opportunities before they are lost to competitors.

  • Develop new, high-quality, low-cost products.

  • Turn concepts into profitable products.

  • Apply new technologies to make existing products more cost-effective.

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An essential guide for technical professionals participating in the product development process.

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Author's Description of the Book and Why I Wrote It Review by Customer
Creative Product Development: From Concept to Completion is rooted in real world engineering. The case histories and examples are all drawing from engineering disciplines, and the content is based on material from a course for practicing scientists and engineers. The professional engineers in the course applied numerous creativity-enhancing techniques to their job-related problems, and only the techniques that worked consistently well are included in this book.

The first several chapters of this book describe creativity techniques and give engineering examples and case histories demonstrating their use. A few of the creativity methods that work for real world engineering are:

* Broad statements of the problem to provide room for conceptualization and expose several viewpoints

* Idea trees to show relationships among various ideas. Alternative ways of organizing the idea tree emphasize different viewpoints

* Analogies to change perspective

* Idea modification method to change ideas that won't work into one that will

* Finding common aspects of failed approaches and trying an approach that intentionally avoids those commonalities

The last chapter on creativity begins by showing how developing a habit of using creativity techniques attunes professionals to making observations that can lead to discovery. This chapter finishes by presenting a creative yet structured approach to finding new uses for existing products.

The remainder of the book describes troubleshooting, evaluating, planning, and integrated product teaming - essential parts of product development.

The Intended Reader:

Both seasoned engineers and new professionals will benefit from the chapters on creativity, troubleshooting, and integrated product teaming. The evaluating and planning chapters are at a high level, geared more towards new professionals.

Why I Wrote this Book:

I became fascinated with the application of creativity to product development nearly three decades ago. As a young antenna engineer, I spent weeks trying to develop a frequency selective sub-reflector meeting particular specifications. Every approach I tried failed. Then late one afternoon, I was sitting in the company library. The sun was coming through the window, and I was relaxed. All of the sudden, I asked myself what I was really trying to do-and the answer led me immediately to an unorthodox design. I built a prototype and it worked!

I kept wondering why, in that moment in the library, I was able to see a solution that I had not recognized before. That curiosity led me to do a lot of library research on creativity. There were many wonderful books on creativity, a few with puzzle-type engineering problems, but none focused on real world engineering. I wrote this book to fill that void. (Posted on 7/30/2015)